I loved my trips to NTUC doing my little grocery shopping, especially when I have unexpected rewards. It has happened a few times only, but somehow never fails to make me feel real happy for the rest of the day. Like there will be times when you see a really good bargain of things which you will need and will buy anyway. And there will be times when they have small complimentary gifts if you purchase that item you will buy anyway.

Oh man, I am pretty sure I sound so aunty!!! But but but, it just makes me feel great when such things happen to me! LOL. I guess this can be called the principle of reciprocity, a marketing strategy used by companies to ensure that their customers (for example myself) keep buying their products. Why won't they when you keep doing little things here and there to make them happy when they least expect it? Little but crucial little things in life. :p